{"id":1266,"date":"2017-08-24T13:40:19","date_gmt":"2017-08-24T13:40:19","guid":{"rendered":"https:\/\/www.tvhistorypod.com\/?p=1266"},"modified":"2021-07-02T11:32:14","modified_gmt":"2021-07-02T11:32:14","slug":"episode-66-the-betamax-case","status":"publish","type":"post","link":"https:\/\/www.tvhistorypod.com\/?p=1266","title":{"rendered":"Episode 69: The Betamax Case"},"content":{"rendered":"<p>This week join Steve and Jonathan as Steve takes you through the details of the famous <em>Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417 (1984)<\/em> or &#8220;Betamax Case.&#8221; Listen in as we take you through the initial apprehensions studios had toward allowing audiences to have the power to record and archive programs.<\/p>\n<p>Feel free to look at the actual text of court&#8217;s decision available via Cornell Law: <a href=\"https:\/\/www.law.cornell.edu\/copyright\/cases\/464_US_417.htm\">link<\/a><\/p>\n<p>Interesting NYT 2013 article about the &#8220;echoes&#8221; of the Betamax case: <a href=\"http:\/\/www.nytimes.com\/2013\/03\/27\/business\/in-a-copyright-ruling-the-lingering-legacy-of-the-betamax.html\">link <\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Sony Promotional Video for the VERY FIRST Betamax - 1975!!\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/Lt2KlIEr5xA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"First Betamax - Salesman Training Video  1977\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/-GjSpcJv-x4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"1979 Sony Betamax Commercial\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/t2v_qEVTh10?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1266 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1273'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/betamax-ad-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1273\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1273'>\n\t\t\t\tbetamax ad in black and white\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1276'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/Betamax_Tape_v2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1276\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1276'>\n\t\t\t\tclose-up of a standard Betamax tape\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1274'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/betamax_color-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1274\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1274'>\n\t\t\t\tBetamax advertisement in color\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1272'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/TOS_01_Beta_Package-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1272\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1272'>\n\t\t\t\tAs Steve and I discussed, hardcore fans purchase and re-purchase beloved series across media. Here is Star Trek TOS on Betamax. (attribution: Memory Alpha)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1275'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/betamax_red-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1275\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1275'>\n\t\t\t\tprint ad for a sleeker, rare red SL-2300 Betamax machine from 1984.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=1271'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/hollywood-loses-to-betamax-variety-page-one-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1271\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1271'>\n\t\t\t\tVariety from 1984 announces the Supreme Court&#8217;s decision.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This week join Steve and Jonathan as Steve takes you through the details of the famous Sony Corp. of America [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[361,357,359,360,358],"jetpack_featured_media_url":"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2017\/08\/betamax_red.jpg","_links":{"self":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/1266"}],"collection":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1266"}],"version-history":[{"count":7,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/1266\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/1266\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}