{"id":388,"date":"2015-08-13T08:16:10","date_gmt":"2015-08-13T08:16:10","guid":{"rendered":"https:\/\/www.tvhistorypod.com\/?p=388"},"modified":"2021-07-02T15:16:25","modified_gmt":"2021-07-02T15:16:25","slug":"episode-16-ratings-and-commodities","status":"publish","type":"post","link":"https:\/\/www.tvhistorypod.com\/?p=388","title":{"rendered":"Episode 16 &#8211; Ratings and Commodities"},"content":{"rendered":"<p>Hail, hail &#8211; the gang&#8217;s all here! This week join Steve, Andrew, and Jonathan as they discuss one of Steve&#8217;s passions &#8211; the Nielsen ratings! Who is the &#8220;audience&#8221; exactly? If you were not a Nielsen family, did you really count? Did newscaster reputation really matter in an ad-supported Nielsen paradigm? What the heck does the Battle of the Network Stars have to do with it all anyway? Join us as Steve and Jonathan have a spirited debate and Andrew plays referee.<\/p>\n<p>1977 Nielsen Pamphlet: <a href=\"http:\/\/tedontv.blogspot.com\/2011\/08\/nielsen-1977-pamphlet.html\">link<\/a><\/p>\n<p>Nielsen&#8217;s Prizm service: Market Segmentation: <a href=\"https:\/\/www.claritas.com\/MyBestSegments\/Default.jsp?ID=30&amp;pageName=Segment%2BExplorer\">link<\/a><\/p>\n<p>Down and dirty intro to Nielsen Ratings: <a href=\"http:\/\/www.spottedratings.com\/2010\/09\/intro-to-nielsen-ratings.html\">link<\/a><\/p>\n<p><a href=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-052.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-392\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-052-300x225.jpg\" alt=\"photos 052\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-052-300x225.jpg 300w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-052-1024x768.jpg 1024w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-052-624x468.jpg 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-051.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-391\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-051-300x225.jpg\" alt=\"photos 051\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-051-300x225.jpg 300w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-051-1024x768.jpg 1024w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/photos-051-624x468.jpg 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"I&#039;m A &#039;Nielsen TV&#039; Family!!!\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/YiRBqfVNjNU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-388 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=398'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/1960s-tv-family-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-398\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-398'>\n\t\t\t\t1960s TV family &#8211; watching or laboring?\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=403'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/BOTNS-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-403\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-403'>\n\t\t\t\tLynda Carter, Gabe Kaplan, Howard Cosell, and Hal Linden Battle as Network Stars\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=397'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/1977-Nielsen-pamphlet-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-397\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-397'>\n\t\t\t\t1977 Nielsen pamphlet\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=399'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/DallasWSmythe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-399\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-399'>\n\t\t\t\tscholar Dallas Smythe\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=396'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/3-anchors-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-396\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-396'>\n\t\t\t\t1980s-1990s dominant Network News Anchors: Dan Rather (CBS), Tom Brokaw (NBC), and Peter Jennings (ABC)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=400'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/nielsen-box-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-400\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-400'>\n\t\t\t\tNielsen box\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=401'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/ratings-diary-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-401\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-401'>\n\t\t\t\tNielsen Ratings Diary filled out\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=395'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/how-much-does-30-seconds-1300px-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-395\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-395'>\n\t\t\t\tNetwork Advertising Rates compiled by Ad Age\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=402'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/nielsen_prizm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-402\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-402'>\n\t\t\t\tNielsen&#8217;s Prizm\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Hail, hail &#8211; the gang&#8217;s all here! This week join Steve, Andrew, and Jonathan as they discuss one of Steve&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[84,126,127,7,125,122,128,2,8,9],"jetpack_featured_media_url":"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2015\/08\/BOTNS.jpg","_links":{"self":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/388"}],"collection":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=388"}],"version-history":[{"count":7,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":1730,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/388\/revisions\/1730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/media\/403"}],"wp:attachment":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}