{"id":762,"date":"2016-06-16T13:41:45","date_gmt":"2016-06-16T13:41:45","guid":{"rendered":"https:\/\/www.tvhistorypod.com\/?p=762"},"modified":"2021-07-02T12:25:35","modified_gmt":"2021-07-02T12:25:35","slug":"episode-36-paramounts-star-trek-strategy","status":"publish","type":"post","link":"https:\/\/www.tvhistorypod.com\/?p=762","title":{"rendered":"Episode 38 &#8211; Paramount&#8217;s Star Trek Strategy"},"content":{"rendered":"<p>This week Jonathan and Steve provide the history of, and discuss, Paramount&#8217;s near persistent strategy of using Star Trek as the anchor for every new media channel they attempt to launch. We focus our discussion on the years 1977, 1995, and 2015. So, if you&#8217;re a fan of Star Trek, or just enjoy the typical television network business shenanigans and power plays, we think you&#8217;ll dig this episode.<\/p>\n<p>Pearson and Davies, <em>Star Trek and American Television<\/em>: <a href=\"https:\/\/books.google.com\/books?id=H_dYAwAAQBAJ&amp;printsec=frontcover&amp;dq=star+trek+and+american+television&amp;hl=en&amp;sa=X&amp;ved=0ahUKEwiy1tulm6vNAhXGmx4KHcbNB08Q6AEIHjAA#v=onepage&amp;q=star%20trek%20and%20american%20television&amp;f=false\">link<\/a><\/p>\n<p>A useful Wiki about Star Trek: Phase II (1977) <a href=\"http:\/\/memory-alpha.wikia.com\/wiki\/Star_Trek:_Phase_II\">link<\/a><\/p>\n<p>Short, but solid bio on Barry Diller: <a href=\"http:\/\/www.museum.tv\/eotv\/dillerbarry.htm\">link<\/a><\/p>\n<p>A short, 1989 LA Times article by Paul Richter expressing the then-rush to buy stations: <a href=\"http:\/\/articles.latimes.com\/1989-01-19\/business\/fi-1508_1_hollywood-studios\">link<\/a><\/p>\n<p><a href=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Steve_and_Jon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-765\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Steve_and_Jon-300x262.jpg\" alt=\"Steve_and_Jon\" width=\"300\" height=\"262\" srcset=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Steve_and_Jon-300x262.jpg 300w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Steve_and_Jon-624x545.jpg 624w, https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Steve_and_Jon.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"1999 &quot;Star Trek: Voyager&quot; Syndication Media Kit\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/FQkeshSpM5o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Star Trek: Voyager Syndication - Launch Presentation\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/xHW7a2vYcmI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Early UPN Promo - Taped in Late 1994!!\" width=\"700\" height=\"525\" src=\"https:\/\/www.youtube.com\/embed\/7Hb0s_7JTds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-762 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=767'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/new-vulcan-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-767\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-767'>\n\t\t\t\tReplacement Vulcan for Star Trek: Phase II (1977) when Leonard Nimoy wasn&#8217;t interested in the role of Spock.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=769'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/Star_Trek_syndication_advertisment-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-769\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-769'>\n\t\t\t\tSyndication package advertisement for Star Trek: TOS (attribution: Memory Alpha)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=772'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/PTS_1977-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-772\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-772'>\n\t\t\t\tShort-lived logo for Paramount&#8217;s Television Service from the late 1970s\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=774'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/PhaseIIbook_cover-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-774\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-774'>\n\t\t\t\tA wonderful resource from 1997 about the lost 1977 series.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.tvhistorypod.com\/?attachment_id=770'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/CBS_Consumer_Products_Global_License_cover-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-770\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-770'>\n\t\t\t\tThe power of the Star Trek brand makes the cover of License magazine in 2012.\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This week Jonathan and Steve provide the history of, and discuss, Paramount&#8217;s near persistent strategy of using Star Trek as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[227,226,223,224,225],"jetpack_featured_media_url":"https:\/\/www.tvhistorypod.com\/wp-content\/uploads\/2016\/06\/PTS_1977.jpg","_links":{"self":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/762"}],"collection":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=762"}],"version-history":[{"count":8,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/762\/revisions"}],"predecessor-version":[{"id":1694,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/posts\/762\/revisions\/1694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=\/wp\/v2\/media\/772"}],"wp:attachment":[{"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tvhistorypod.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}