Hail, hail – the gang’s all here! This week join Steve, Andrew, and Jonathan as they discuss one of Steve’s passions – the Nielsen ratings! Who is the “audience” exactly? If you were not a Nielsen family, did you really count? Did newscaster reputation really matter in an ad-supported Nielsen paradigm? What the heck does the Battle of the Network Stars have to do with it all anyway? Join us as Steve and Jonathan have a spirited debate and Andrew plays referee.
1977 Nielsen Pamphlet: link
Nielsen’s Prizm service: Market Segmentation: link
Down and dirty intro to Nielsen Ratings: link